Welcome

These guidelines will introduce you to the basic elements of our identity system and explain how we use them to build our brand.

Fitness that’s

about what

matters to you.

A fitness philosophy that’s more inclusive. More empowering. More human.

A reason to move that’s about the way it makes you feel: joyful, confident, strong.

And a reminder to love your body for everything it’s capable of—not how it looks.

When you turn

your focus inward

and move for

yourself...

When you turn your

focus inward and

move for yourself...

Your fitness practice becomes more meaningful and personal.

Your inner strength and confidence grow, helping you overcome life’s challenges.

Your feelings—about yourself, efforts, or enjoyment—become the most important metric.

This fuels a lifetime

This fuels

a lifetime

love of
movement.

Welcome

to the New

BowFlex