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Our typographic system consists of one family—Rauschen, with two sub families (A + B). This family is used in all of our typographic communications, whether in headlines or captions.
This typeface dates back to Max Bill’s study for a typeface for machines and humans, which he named Rauschen Max.
This typeface speaks to inner emotion with its rounded interiors. This feature makes it a unique display typeface.
The variety of weights in Rauschen B give the typeface a broad range of tones, which we will cover in this section.
Typography Do's + Don'ts
Do use Rauschen B for all communications or deck-sized copy. We use all three weights of Rauschen B.
Do not use centered or right-aligned headlines. Do not use all caps.
Do not use centered or right-aligned headlines.
Do not use all caps.
Do not use centered or right-aligned headlines. Do not use all caps.
Do not use Rauschen A in large sizes, or Rauschen B in microcopy.
Kerning
Kerning refers to the space between specific letter combinations. Copy should always be set to Optical. Large headlines might require some manual kerning.
Tracking
Tracking governs the amount of space given to an entire group of letters. Most typefaces have been carefully spaced to be legible at the default setting of ‘0’ at a 12-16pt reading size. As type gets bigger however, the white space becomes more noticeable, for this reason we reduce the tracking as type gets larger. Typically, the tracking needs to be brought in by -20px for body copy to -40px for header copy, or between -4% to -7%.
Licenses are limited, so please contact us if you need to use the font.