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Our illustration style draws from the visual language of our logo. With twists and turns, these illustrations demonstrate the joy and renewal that can be found with movement.
This is BowFlex’s Illustration library. There are twelve unique illustrations overall, each with their distinct characteristics and forms to choose from.
There is no exact science to finding the perfect placement for our figures within our margins.
We recommend avoid placing the figure inset, centered or perfectly symmetric for any layouts. Figures can break the margins provided this doesn’t compromise any production concerns (foil, die-cut, folds, etc.).
Try to anchor illustrations to the edges of the format as much as possible. Place illustrations close to margins to create tension.
Please only use our Core Colors or the Emotive Color Palette in Illustrations and do not use the Dynamic Color Palette.
Feel free to use our figures on top of Emotive Color. We also use Emotive Color masked inside our Illustrations.
Our team is so excited about this new chapter for BowFlex; where fitness should be measured by how good it feels to move right now—not just by how you hope it’ll make you feel later. If you have any questions about the new BowFlex please reach out to our team.
We're here for you.