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Our iconography system is built on the utilitarian nature of our products.
In the digital space, iconography can improve functionality, accessibility and utility. They’re a useful graphic tool to help orient a customer, helping them identify the product they’re looking for in a split second.
This is our icon library. In this library, you’ll find icons that speak to each of our product categories.
The icons themselves are drawn as simplified representations of our products. When creating new icons, please consider the level of detail executed from icon to icon. Make sure that new icons retain the same distinct character, without additional gratuitous detail.
When using icons in layouts, try to anchor icons to margins or text elements. These icons can be used at various sizes but ultimately, consider the context of your message when selecting the right scale.
Please only use our Core Colors or the Emotive Color Palette in Icons and do not use the Dynamic Color Palette.
Feel free to use our figures on top of Emotive Color. We also use Emotive Color masked inside our Icons.
Our team is so excited about this new chapter for BowFlex; where fitness should be measured by how good it feels to move right now—not just by how you hope it’ll make you feel later. If you have any questions about the new BowFlex please reach out to our team.
We're here for you.