Emotive Color

Vivid color worlds accentuate the joy of movement. Cast color and edge lighting on products reflect the potential for a transformational experience.

Usage: campaign, landing pages, social

Emotive Portraits

Close-up portraits focus on strong emotions—from elation to determination to relief—that we inspire through movement.

Usage: campaign, social, email

Product Detail

Product photography uses our Core Color Palette for backgrounds. This minimal approach allows specific design features to stand out.

Usage: product page, social, email

In-Home + Lifestyle

This photography shows how our products look and feel in the home gym space, increasing accessibility and relatability for viewers.

Usage: product page, social, email

Common Mistakes

Do not use off-brand colored backgrounds.

Do not create black and white images.

Do not use two colored backgrounds.

Do not vignette images.

Do not use additional filters and treatments.

Do not use cheesy stock images.

How can we help?

Our team is so excited about this new chapter for BowFlex; where fitness should be measured by how good it feels to move right now—not just by how you hope it’ll make you feel later. If you have any questions about the new BowFlex please reach out to our team.

We're here for you.