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This is the most expressive component of our brand identity, leveraging dynamic color and photography to create these assets. These progressions of color are used only in key, standout moments when there’s a need for additional expression or dynamic.
Conveying Emotion
The warmer the tone, the more active the color becomes. For example, something that is demanding of a lot of energy would be red. Something that might be calming or relaxing would be blue.
Our team is so excited about this new chapter for BowFlex; where fitness should be measured by how good it feels to move right now—not just by how you hope it’ll make you feel later. If you have any questions about the new BowFlex please reach out to our team.
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