Motion

Our Logo in Motion

While working in tandem, our symbol and wordmark reflect the connection between movement and emotion as a means to foster inner strength. Ultimately this animation is a consistent reminder that inner strength grows from a focus on how exercise makes us feel. 

While our logo animation can serve as an ending flourish to animated communications, it can also lead as a jumping off point into the world of BowFlex. In this transition animation, our logo can flip and scale full screen as we push into footage.

Typography in Motion

Typography is an anchor of our visual system. Our typographic style combines the feeling of soft curves with precise, angular terminals. The following examples demonstrate how to bring our typography to life by demonstrating three distinct behaviors that will translate well into any digital environment.

• Large headlines featuring our two color Emotive Color Palette can cut from one word to another while changing the masked Emotive Color.

• Type animating on through a combination of scale and left to right movement, switching colors based on positioning. This behavior is shown with two color alternates.

• Smaller sub-headlines or body copy with masked Emotive Color can come on with a subtle fade.

Emotive Color in Motion

Our Emotive Color blends represent both the physical and emotional aspects of movement. These progressions of color are used only in key, standout moments throughout our brand. 

When paired with copy in animation or as artwork on marketing materials, these color blends work best in digital environments where they can be seen in motion and at their most vibrant in an RGB spectrum.

In general, Emotive Color is to be used sparingly, feature only three colors and only in places that require additional expression or dimension.