FAQ

Why can’t I find the font on my computer?

Our typographic system consists of one family—Rauschen, with two sub families (A + B). This family is used in all of our typographic communications whether in headlines or captions. Based on Max Bill’s initial studies of typography built for machines and humans, Rauschen is by creation a versatile, ultra-sturdy typeface suitable for screen and print, built with maximum character.

Rauschen is a font custom licensed by the BowFlex brand. If you’re interested in using the font, please reach out directly to the Brand Team.

I’m looking for product photos.

Thanks for your interest in downloading our product photos! Please see our General Media Asset Kit page to see brand-curated assets for your use.

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If you require a password, please contact our team to describe your intended use or need.

I need more photos than what is provided in my media kit.

Sounds great. Please reach out to our Brand Team with a description of your intended use and we’ll follow-up directly to make a plan with you to support your needs.

Where’s your tagline?

Great question. BowFlex doesn’t have a singular tagline. We think brand taglines can be powerful, but they can also tend to define you in one way. We know that our BowFlex consumer is dynamic. Our new BowFlex meets our customers where they are, which could mean a different thing each day, as long as we’re helping them move to feel great.

What’s with all this talk about feeling?

There’s motion in emotion

A lot of people think getting fit needs to feel bad for it to work. That self-doubt and pain are signs things are all right.

Wrong.

We’re here to tell you good feelings aren’t just possible—they’re preferred. Like excitement. Joy. Even pride. Not to mention strong and energized.

If you’re ready to believe that fitness can mean feeling good every time you move, it might be time to move to BowFlex.

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