Logos & Symbols

The BowFlex logo is comprised of two elements: a wordmark and a symbol. While the full symbol and wordmark lockup can be used for more corporate applications and to build equity in the symbol over time, our symbol and wordmark can also be used as separate and distinct elements.

 In communications, product design, and digital settings these two elements can help create more dynamic compositions, complement product design, or brought to life in motion applications.

Clearspace

Clearspace ensures the legibility and impact of the logo by isolating it from competing visual elements, such as copy or supporting graphics.

This space should be considered the absolute minimum safe distance. The clear space is equal to the top of the x-height from the baseline—marked as x in the diagram to the right.

Minimum Sizes

Logo Mark

Establishing a minimum size ensures that the logo’s scale does not compromise or impact its legibility in any application. In digital media, the width of the logo should never be less than 125px. In print applications, the width of the logo should never be less than 1.5 in. 

Symbol

Establishing a minimum size ensures that the symbol’s scale does not compromise or impact its legibility in any application. In digital media, the width of the symbol should never be less than 20px. In print applications, the width of the symbol should never be less than .25 in.

Our Logo in Layouts

When the symbol and wordmark are separated in various formats, each unit should be flush to the top and sides of the margin in alignment. Meaning, the symbol should be flush to the left and top of the margins, while the wordmark remains flush to the right and top of the margin. When centered, please keep the natural alignment of the logo.

The BowFlex wordmark can also be used at full width from margin. When implementing this placement, our symbol can be scaled to 50% of the width of the capital B.